11/19/2022 0 Comments Coca cola gobot![]() ![]() The United States has seen, especially in countries close to Mexico, a rise in the amount of Mexican Coca-Cola imported into the US and sold at a number of Mexican and Latin or South American grocery stores. Though the formula for Coca-Cola concentrate doesn’t change, there can be slight differences in sweetness since bottling agencies may change the amount of sweeteners used to fit the local population’s palate, and some versions of the cola are said to be sweeter or sharper in other countries. For instance using less of the concentrate than is recommended, or changing the type of sweetener used. Slight variations may occur if the bottlers don’t conform to standards of production. Each bottling company adds water and whatever sweeteners are used for that specific type of coke. This concentrate is then sold to companies who have purchased franchises to bottle Coca-Cola in their area. This remains the same wherever you purchase the product. What occurs is the following: the company produces a concentrate with the patented formula for Coca-Cola. Order custom essay Coca-Cola and Its Global Marketing Strategies You don’t get exactly the same Coke in India that you do in the US, because bottling of the drink is franchised. The company that produces the soft drink has an interesting way of distributing it around the world, which many people may not realize. Coca-Cola is an internationally recognized drink, popular in many countries throughout the world. This paper will focus on not only the globalization of Coke, and Coke as a company, but also what advertising and media strategies have been used to help in the discourse of its globalization. The success of the company was built on many people with the great business knowledge and know-how to take a simple drink, and make it into a symbol that represents humanity. The company has been around for over 100 years, and has used this time to perfect its marketing strategy. Syrups, concentrates and beverages bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Virginia, 1). The Company and its subsidiaries employ nearly 31,000 people around the world. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. It is a drink that ps all ages, colors, races, and countries. ![]() ![]() Coca-Cola is a company that is known worldwide for its product. ![]()
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